The partnership began with what was originally intended to be a replication of a portfolio display case. Like the rings that paint companies use to display their different paint colors, the manufacturer used a similar tool to market the different colors for their siding and doors. By moving to offshore manufacturing, Cases By Source came back with a price that was well under the manufacturer’s target, allowing for more budget for improvements to the case.
Having this extra room in the budget proved to be even more valuable, as CBS soon realized that the design of the portfolio case would need to change out of necessity. The number of cards on the rings was increasing, which in turn caused increased thickness. CBS soon learned that there would be more cards added over time and others taken out. To create a scalable solution, CBS designed and developed plugs for the portfolio display case that could be added or removed. If the manufacturer added to the card stack, all they would have to do is pull out a plug to create more space. No more jamming card rings into little pockets.
Many times, the manufacturer’s portfolio display cases had been sent out to distributors as part of an entry door sales demo bag. So with the design of the portfolio display case changing, the manufacturer needed to make sure the new design fit into the sales demo bag. To this end, CBS raised the height of the bag by a few inches, added a divider, and increased the depth on the second side.
